The Swoosh That Changed Everything
In 1964, Phil Knight and Bill Bowerman started Blue Ribbon Sports with $1,200. By 1971, they had a new name—Nike—and a logo designed by a Portland student for $35. That swoosh is now worth billions. Nike didn't just sell shoes; they sold a mindset. "Just Do It" became a rallying cry for athletes and dreamers everywhere.
Innovation at Every Step
From Air Max to Flyknit to Vaporfly, Nike has consistently pushed the boundaries of what athletic footwear can do. Their athletes—Michael Jordan, Serena Williams, LeBron James—aren't just endorsers; they're collaborators. The result? Shoes that help you run faster, jump higher, and look incredible doing it.
Where to Shop
Whether you're after the latest Air Max, a fresh pair of Dunks, or performance gear for your next workout, Nike.com has a wide selection to explore.
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